Be Different. If You Aren’t Giving Quality Appreciation Gifts to Your Loyal Customers and Employees, You are Diminishing Your Brand and Losing Sales!
Customers and Employees Love Quality. Be Quality….
Be Smart!
Dear Fellow Business Manager,
One of our missions within our business is developing an “Attitude of Gratitude” towards everything and everyone in our business. We owners know and live it, our teammates know and live it, and hopefully that caring trait comes across to our customers and they feel it.
What Does One of 1790 Business to Business Customers Say About Their Branded 1790 Knives?
I have to say, my first impression of the Pendleton 1790 Knife and Tool folding knives was “Oh Wow.” The quality of the materials and craftmanship are outstanding. The smooth action, performance, fit and finish all say, precision.
Our customers, big and small, all agree with me on these 1790 Knife virtues. The fact they are made in South Carolina, USA is just icing on the cake.”
–Robert Suber
CEO MGS International
Reviewing our testimonials from loyal customers, I think we are achieving that quality goal of “Attitude of Gratitude.”
It does spill over to our other parts of our business like our CY6 Guarantee.
When we started our company and brand, we decided very early on to offer a CY6 Guarantee. The CY6 stands for “cover your 6,” a military term saying we Cover Your Back (6.) We want to be different in a quality way.
I changed our policy from a warranty to a guarantee recently ….. Guarantee is a broader statement compared to a warranty. In essence, we will fix or replace any product without question. Period. No fine print.
To me, our customers need to know we have their back when things don’t go as planned. We all know things don’t always go as planned. We want you to know we have your 6… your back.
I feel the same attitude should apply to customers and employees.
A written “Thank You” is nice…. But when a customer spends a ton of money with your company, or a loyal employee does something over-and-above the call of duty, an impressive gift might be much more appropriate and have long-lasting results for future sales opportunities.
Do Not Give an “Eye-Roll” Gift
You know what I mean.
You spend a ton of money with a company and you receive a cheap box of chocolates around Christmas time…. Or the useless calendar.
Of even a Starbucks card. To me, this shows your customer or employee “last-minute” or “easy.” My personal belief is that a “Gratitude” gift should be thoughtful. It should exude quality and meaning. We also want to keep the brand top-of-mind whenever possible.
Automatic eye-roll from me on the cheap and easy type of gifts. (I’m still happy to receive any gift from anyone. I appreciate the effort. The quality thoughtful gift seems to go a long way for relationship building.)
While writing this letter, I conducted a little internet research on ideas for appropriate customer and employee gifts and boy, was I surprised by the article and blog results. The suggestions for average and simple gifts was an EPIC eye-roll to me. Booorrriiinnnggg.
You may have customers spending thousands of dollars with your company each year. Maybe even $100s of thousands. And well-paid employees taking care of your customers need quality recognition. Here are some of the suggestions what to give your customers and employees I read in one article…
- Terrarium or succulent garden (really?)
- Professional notebooks (ok, these will end up in the back of the car or in the garage under some spider-web riddled box in the garage)
- Coffee or Tea Blends (I don’t know about you, but I know the couple of types of coffee I like)
- Calendars (Of course I need another calendar. I do like the one I get from my kids with family pictures. I don’t need more.)
- Coffee Table Book (seriously?)
- Toiletry bag (#SMH … Shaking My Head)
- Gourmet Food Basket (Huge Eye-roll)
- Portable Phone Charger (I have so many it’s not funny)
- K-Cup Coffee Samples (How impersonal and lack of branding is this gift?)
- Kindle (now we are talking something of value)
When I give a gift, I’m looking for the “Oh-Wow!” factor. Not the eye-roll factor.
I recently purchased Pendleton 1790 Knife & Tool knives to give as gifts to our employees and customers, and I couldn’t be more impressed. The attention to detail and quality craftsmanship are exceptional, making each knife a perfect reflection of the pride we take in our work at ProPride. It’s a product I’m proud to pair with our logo, as it embodies the same level of professional pride and excellence that we strive for in our own business. Thank you, Pendleton 1790 Knife & Tool, for creating such outstanding knives!
Sean Woodruff
President
ProPride Hitch, LLC
If you want to start a quality “Attitude of Gratitude” campaign with your customers and employees, I’d suggest giving something that exudes “Quality” and not “cheap” or it will promote the dreaded eye-roll.
Look at how quality brands align with other quality brands to help their image.
We’ve done it in our own business.
We won’t put our products with companies selling cheap products. I won’t sell our products to retailers who sell poor quality products. It diminishes our brand value to our customers.
You shouldn’t either.
Here’s a Quality Product That Will Keep Your Company Top-of-Mind with Your Customers and Employees!
Of course I haven’t gone to the trouble of writing this letter to you without giving you an offer for our product and service.
We’ve found a nice niche selling very high-quality everyday carry (EDC) flip knives to companies for promotional and employee gifts.
These knives are made here in South Carolina and we take pride in the superior quality.
Please Scroll to See Several Corporate Sample Pictures
We can add most logos to these knives with minimal upfront fees. If the logo is complex or has a lot of colors, let’s talk.
We price our knives to you in this program so you can give a premium product to your customers and employees and only pay wholesale pricing.
Yes, the perceived value to your client or employee might be anywhere from $130 to $500, but you will pay a fraction of that price.
(Ask Starbucks to give you a wholesale price for their gift card and watch for the blank stare and stuttered response.)
Limited Time Offer!
For the first 6 companies who respond to this letter, I will waive the $100-$250 logo artwork fee to create the custom knife for your gifts or better-yet, resale on your website.
We do have many knife models to choose from, let’s talk turkey…. What’s your budget, what’s your typical customer annual spend, and what model might work best for your company logo and colors?
I look forward to helping you and your company grow with this amazing quality gift or product to sell. Do you have some fundamental questions? Please keep reading for answers to some basic questions. Please call or message if you have any more questions beyond those below.
Let’s get going on your “Attitude of Gratitude” program right now!
Bill Mooney
CEO
Pendleton 1790 Knife and Tool
864-318-2099
Answers to Fundamental Questions…
What are your minimal order quantities? (M.O.Q.)
-Depending on your logo, we can accommodate from 10 units up to 2,500 units… or more. For the larger orders, we typically waive the logo set up charge (typically $100 to $250)
When will I receive my order?
-Depending on your logo and size of the order, we typically ship small orders within a week or two if the parts are in stock. Larger orders (over 50 Units) we request at least 50% up front and deliver anywhere between 4 and 8 weeks from design approval and deposit received.
When is the last day to place an order for Christmas delivery?
-That’s a little fluid right now as we have time (this is currently written in August.) As we get closer to the holidays and our parts inventory are depleted, the timing could be tougher. Larger orders usually take about 4 weeks to produce the parts. Another couple of weeks for production. If you would like to place a larger order, I would suggest getting the process moving in September or at the latest early October.
A Little Eye Candy to Spur Ideas…
